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Home arrow News & Reviews arrow Rihanna To Live Stream '777' London Show Tonight!

Rihanna To Live Stream '777' London Show Tonight!

    
Monday, 19 November 2012 Written by Jon Stickler
Rihanna To Live Stream '777' London Show Tonight!

Global superstar, Rihanna is partnering LoveLive, River Island and Jay Z's 'Life + Times' to film and live stream the London leg of her historic "777" Tour on the LoveLive YouTube channel , and Jay Z's Life + Times YouTube channel http://www.youtube.com/jayz at 5pm (EST)/10pm (GMT) today, Monday 19th November, commemorating the release of her anticipated new album 'Unapologetic.'



Fans who log onto LoveLive's YouTube channel and Jay Z's Life + Times will have the opportunity to experience one of the world's most successful, award-winning female artist perform in stunning broadcast-quality HD, and all from the comfort of their own homes. The stream is expected to be one of the largest live events ever held on YouTube.

Richard Cohen, CEO, LoveLive says: "These are monumental projects for LoveLive, encompassing music innovation and digital content for Rihanna - one of the greatest female artists of our time. We are thrilled River Island and Roc Nation have chosen us to deliver these activations, trusting our unique artist and channel relationships. With the documentary access granted and sheer scale of the stream, we hope to demonstrate that through LoveLive's creation of premium digital content and utilisation of channels such as YouTube, both artist and brand objectives can be achieved."

'Diamonds,' the explosive first single from Rihanna's 'Unapologetic' debuted with Number 1 postings at iTunes in 27 countries, and Top 5 iTunes in 55 countries. On November 10th, Rihanna performed 'Diamonds' on the Saturday Night Live stage, her fourth time as musical guest.



The '777' tour runs from 14th-20th November and covers Mexico City, Toronto, Stockholm, Paris, Berlin, London and New York.

Next, she will embark on Rihanna 'Diamonds' world tour beginning March 8th 2013 in Buffalo, New York. The tour is scheduled to stop in more than 27 cities across North America with additional dates to be announced. Her UK tour kicks-off in June 2013. Tickets are on general sale from 9am tomorrow, Tuesday 20th November.

Rihanna UK & Ireland Tour Dates are as follows:

Mon June 10th 2013 - Millenium Stadium, Cardiff
Wed June 12th 2013 - Manchester Arena, Manchester
Sat June 15th 2013 - Twickenham Stadium, London
Mon June 17th 2013 - LG Arena, Birmingham
Thu June 20th 2013 - Stadium Of Light, Sunderland

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