Rufus Wainwright Launches New Interactive Timeline Ahead of This Week’s London Dates
Sunday, 17 July 2011
Written by Rob Sleigh
Singer-songwriter Rufus Wainwright and Universal Music UK have teamed up with San Francisco-based online service Memolane to create an interactive timeline of his career. Rufus’s Memolane captures his various social networking streams, including Facebook, Twitter, MySpace and YouTube, to create an interactive timeline that allows fans to view and share the various memorable moments from throughout his career. You can even become part of the timeline by adding your own Rufus memories through photos, YouTube videos and other social media updates.
Belle Crocker, Senior Digital Manager at Universal Music UK’s UMSM division, said: “We wanted to create an interactive snap-shot of Rufus’s entire career, which traced the events that led from his very first demo tapes right up to his upcoming shows at the Royal Opera House. With its dynamic social and user-generated content features, Memolane gave us the perfect platform with which to do this.”
Eric Lagier, co-founder and CEO of Memolane, said: “We’re very excited to have helped Universal Music realise their ambition of creating an interactive timeline of Rufus Wainwright’s career. Working with Rufus and Universal marks a new venture for Memolane and demonstrates the great potential for helping public figures to tell their own story with contributions from their community.”
This week, Rufus Wainwright will be embarking on a five-night residency of London’s Royal Opera House. The shows will include a performance of his 2007 live album ‘Rufus Does Judy’ on 18th and 22nd July, performances with his sister Martha Wainwright and father Loudon Wainwright III on 19th and 21st July respectively and a concert version of his opera ‘Prima Donna’ on 23rd July.
Rufus Wainwright UK & Ireland Tour Dates are as follows:
Tue July 19th 2011 - Royal Opera House, London
Thu July 21st 2011 - Royal Opera House, London
Fri July 22nd 2011 - Royal Opera House, London
Sat July 23rd 2011 - Royal Opera House, London
Sun March 4th 2012 - Barbican Centre, London
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