Pepsi Campaign To See Michael Jackson's 'Bad' Remixed By Skrillex, Diplo & A-Trak
Tuesday, 01 May 2012
Written by Elliott Batte
A new Pepsi project will apparently see electronic producer Diplo and brostep star Skrillex remixing Michael Jackson's classic track 'Bad'.
According to reports on Billboard, Pepsi are looking to run a new ad campaign with the tagline 'Live for Now', which will feature adverts soundtracked by some of the biggest names in music today – with the thing fronted by Nicki Minaj.
Speaking of Minaj's role, PepsiCo marketing officer Frank Cooper said: “Nicki has momentum. She's a maverick. She represents the kind of artist who's in the moment, making things happen on her own terms.”
As well as Minaj, the campaign will enlist the help of some superstar DJs like Skrillex, Diplo and A-Trak – who'll be remixing 'Bad' just in time for the 25th anniversary of the album release later this month.
The campaign will apparently feature a unique catch, where customers will be able to scan a code on cans or bottles of the drink with their phone to access a song, which they can then listen to.
What do you think of the idea of remixing 'Bad'? Let us know in the comment section below.
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