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Dance-punk outfit Friends have unveiled the new music video to their track 'Mind Control' today, exclusively through the Noisey YouTube channel. You can watch it below.
Shot by Hiro Murai (St. Vincent, Scissor Sisters, Usher), the clip combines band performance, action footage, and special effects in a rhythmic montage cut to the Paul Epworth mixed track. The band pay reverent homage to dystopian Sci-Fi films from the ‘80s (‘They Live,’ ‘Brainstorm,’ ‘Scanners’), but the members take themselves less seriously in various roles in an apparently sinister brainwashing plot, evocative of the song’s over-the-top lyrical message ('Hold holy only what you want/Mind control everywhere/Is trying to keep your brain washed').
'Mind Control' is guaranteed to be unlike anything else you’ll watch this year. It’s Friends’ most ambitious video to date, following the lower-budget viral sensations for their singles 'Friend Crush' and 'I’m His Girl'. All three singles appear on the debut album 'Manifest!', out June 4th on Lucky Number - and available now to pre-order from Rough Trade (with a bonus disc), iTunes, Amazon and all retailers. The album was produced by the band, which consists of singer Samantha Urbani, multi-instrumentalists Lesley Hann, Matthew Molnar, and Nikki Shapiro, and drummer Oliver Duncan.
Friends will follow their sold out show at London Scala and road-blocked Great Escape appearances with more UK dates in June, including Field Day and Parklife Festivals, a free Rough Trade East In-store and a very special album release show at Dingwalls. Check the dates and details below to grab tickets to any of their shows.
June 2 – Field Day, London
June 2 – Dot to Dot, Bristol
June 3 – Dot to Dot, Nottingham
June 4 – Rough Trade East Instore, London
June 6 – Dingwalls, London
June 8 – The Kazimier, Liverpool
June 9 – Parklife Festival, Manchester
August 17 –Summer Sundae, Leicester
August 19 -– Greenman Festival, Glanusk Park
August 24 – Reading Festival, Reading UK
August 25 – Leeds Festival, Leeds UK
September 6 – Bestival, Robin Hill Park, Isle of Wight
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