Professor Green Unveils 'Avalon' Video - Watch Now
Friday, 31 August 2012
Written by Elliott Batte
Hip-hop and rap star Professor Green has unveiled the brand new music video for his single ‘Avalon’, out September 24th.
Set in a rather gothic looking empty church, the video (and the single itself) are a contrast of Green’s more playful material, and shows fans a side of Green they may not have previously seen. Taken from the double Gold-selling ‘At Your Inconvenience’ album, the single features vocals from alt-rock band VersaEmerge’s Sierra Kusterbeck, and is slightly different from the album version.
Avalon’ has also been picked up by Relentless Energy Drink to provide the soundtrack for their first ever TV advert. Also starring Professor Green, the advert is a mixture of action and performance and uses cinematic imagery to show his journey from street to stage.
2011 saw Professor Green secure his first #1 single with the personal 'Read All About It' which featured Emeli Sande plus the release of his sophomore album ‘At Your Inconvenience’. Blending credibility with commercial appeal he secured live TV performances on the X Factor (he was the first rapper to perform on the show) and then Later With Jools in the same week. The year ended on a high with him supporting Coldplay on their European arena tour.
This year kicked off with his first Brits nomination for ‘Best British Male’, he then went on to play his biggest headline tour to date which culminated in a sell-out hometown show at London’s O2 Academy Brixton. But, don’t worry if you missed it - you can catch Green in London’s HMV Forum on October 18th - simply check the details and links below the video to find tickets.
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