The subject of global speculation shrouded in secrecy for one solid month is finally revealed as worldwide superstar Rihanna announces the routing of her unprecedented "777" tour, marching toward the November 19th release date of 'Unapologetic', her 7th studio album in seven years on Island Def Jam. 'Unapologetic' is arriving on the wings of the chart-dominating Number 1 global hit 'Diamonds,' named the fastest-rising single of Rihanna’s career.
The “777” tour will proceed as follows:
Wednesday November 14th in Mexico City
Thursday November 15th in Toronto
Friday November 16th in Stockholm
Saturday November 17th in Paris
Sunday November 18th in Berlin
Monday November 19th in London ('Unapologetic' release date)
Tuesday November 20th in New York City
Rihanna will announce the venues directly to her fans when she arrives in their city.
"I am so excited about the 777 Tour," said Rihanna. "We are turning this jumbo jet into our tour bus. We're practically living on this thing for a week: sleeping, partying, all together. Me, my fans, the press...it's going to be a wild ride. I wanted it to be a rock n' roll adventure, and I think when it's over it will be the coolest thing I've ever done. I'm that excited about it."
Sponsored by HTC Corporation and co-sponsored in the UK by River Island and in Paris by Microsoft, the “777” tour will take a group of die-hard fans and a travelling international press corps of over 150 journalists representing 82 countries, aboard a chartered Boeing 777 twinjet to 7 concerts in 7 days in 7 countries. The “777” tour will host an intimate gig in each of 7 cities in 7 different countries.
To commemorate the arrival of 'Unapologetic', two different Limited Edition 2CD deluxe box sets are up for pre-sale to members of the Rihanna Navy, exclusively at the www.rihannanow.com website: the 'Diamonds Box' and the 'Diamonds Executive Platinum Box', carrying amazing never-before-released Rihanna images, art and custom-made accessories. 'Unapologetic' is up for pre-order now.
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