Slash And Mativison Launch The World's First Fully Integrated 360 Degree Video - Watch Now
Wednesday, 05 December 2012
Written by Jon Stickler
Mativision, the premium 360-degree music video service, today announce the release of their Slash 360 Facebook app. Mativision uses multiple special 360-degree Mativision cameras to film and broadcast live music performances in true 360 and offer users the unique interactive experience of viewing music video from almost every angle. The musical performances are broadcast via their web based Mativision player and their range of 360 iPhone Apps.
Mativision have now developed a Slash 360 Facebook app, which is the worlds first fully Facebook integrated 360 Degree video platform, broadcasting a fully interactive performance of Slash’s US hit single ‘Standing in the Sun’ via Slash’s official Facebook page. The Mativision Facebook optimised player puts the user in complete control of their view of the action and enables them to direct their own music video. Users can now seamlessly switch from different vantage points (cameras) and choose between multiple synchronised camera views whilst also being able to rotate and zoom in and out, all in real time on Facebook.
The Facebook app release marks a development in Mativision’s existing partnership with Slash, which has already seen the international 360-degree music video service launch a Slash 360 iPhone. The iPhone app was extremely successful, and was included in the top ten of iTunes Top Grossing App Chart in 14 countries worldwide.
Slash stated: “I think the 360 application definitely takes the listener into the world of the musician so that you can actually be in the room where the artist is recording or in a live situation where you can be all around the stage and behind the stage and it just gives it a lot more depth and it really sort of puts you in the world of what the artist is doing.”
Anthony E. Karydis, CEO of Mativision added: “We are very proud to be working with Slash [for this Facebook App], bringing fans a true Mativision 360 video experience. The fact people don’t even need to leave Facebook to use our app is going to have a big impact for us. It is perfectly optimized for social sharing and spreading the word about Mativision”.
Mativision has already established itself Internationally working with bands including Muse, Professor Green, Pendulum, Steve Vai, Seasick Steve and Anthrax. Mativision has already delivered impressive App sales including their top selling MUSE360 app, which 24 Hours after it’s release was the Number 1 top grossing music App in France, (Number 2 in the UK) and Top 10 in twenty-three countries including the USA, Canada, Germany and Australia.
Following a sold out UK headline tour in October, Slash has confirmed new UK live dates for February and March next year.
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