Following a month of public voting and three exclusive MTV Brand New for 2013 showcases, MTV UK today announce British singer-songwriter Ebony Day as winner of MTV Brand New for 2013 - the first ever unsigned artist to win MTV’s annual search for the best in new music.
Since voting opened on 14th January, MTV Brand New for 2013 nominees have been running massive social media campaigns to encourage their fans to vote. www.brandnew.mtv.co.uk has been inundated with over 260,000 unique votes – a 75% increase versus 2012 - for the ten nominated artists. Ebony Day received a total of 40% of votes to take the ultimate crown, followed closely by Gabrielle Aplin in second place. K Koke, Kodaline and Rascals make up the top five.
As the MTV Brand New for 2013 winner, Ebony Day will receive ongoing priority support throughout 2013, as well as editorial and promotional support across MTV’s network of UK channels and websites.
After uploading videos performing covers of popular songs and her own compositions, 19 year-old Ebony Day has racked up over 19 million video views and 150,000 subscribers on YouTube gaining a huge, dedicated global fan base.
"I'm so overwhelmed that my fans have made this win possible for me! It's all down to their ongoing support and hard work that I have won MTV's Brand New of 2013 and I can't thank them enough. This is a dream come true for me, I've never been happier." said Ebony Day
"Creating a campaign to match those from labels and signed artists seemed an impossible challenge, but the changing music industry is evident as the sheer support from Ebony's fans have allowed the unimaginable to become a reality. I truly couldn't be prouder of Ebony, her years of hard work are paying off, she deserves this." said Ebony's Manager Lucy Tallant.
In November 2012, MTV shortlisted nine artists for MTV Brand New for 2013 before adding Ebony, who won her place after a nationwide unsigned competition to fill the tenth and final nominee spot. Ebony is now MTV Brand New’s first ever unsigned winner.
The ten nominated MTV Brand New for 2013 acts were:
Angel Haze
Disclosure
Ebony Day
Gabrielle Aplin
HAIM
K Koke
Kodaline
Little Nikki
Rascals
Tom Odell
MTV Brand New for 2013 will première on MTV Music on 24th February at 9pm with highlights from the Conor Maynard showcase. This will be followed by The Vaccines: Brand New Live at 9:30pm.
With one of the most successful track-records for a new music poll, over the last five years MTV Brand New has identified international stars such as Lady Gaga, Justin Bieber and Ke$ha before debut releases whilst also picking up top British music talent Tinie Tempah, Adele, Florence + The Machine, Ellie Goulding, Jessie J, Friendly Fires, White Lies, Wretch 32, Labrinth - and last year’s winner Conor Maynard - at the very start of their recording careers.
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