CTS Eventim and AEG Live have invested millions into the purchase and renovation to launch the Eventim Apollo, giving one of the world’s best-known live entertainment venues a new name and glorious new look that recreates its iconic 1932 Art Deco design.
Eventim Apollo has also undergone a huge visual transformation. Highlights of phase one of the renovation include fixtures and fittings to original designs, restoration of the ornate plasterwork and historically sensitive decoration to match the original paint scheme. The refurbishment also revives the two marble staircases currently concealed beneath the extended stage, as well as restoration of the original foyer floor mosaic panels, whilst in the circle the original windows are revealed allowing natural light to once again flood the circle bar. New multi-colored LED lighting on the façade highlights the new venue’s prominence.
Phase two of Eventim Apollo’s renovation will continue for the next 6 to 9 months with the last section of the circle seats reupholstered to the match the new look, further ventilation improvements and works to the amenities.
For the customer, the works include newly constructed bars and new seats in the stalls, whilst the seats in the circle are raised in height and re-upholstered improving legroom and comfort. By re-organising the stalls seating layout, the venue has been able to double the space available for wheelchair users.
Klaus-Peter Schulenberg, Chief Executive Officer at CTS Eventim says: “With this name sponsorship, we are making a commitment to the quality of the experience that music and comedy fans will enjoy at the Eventim Apollo, and also to the quality of the ticketing services Eventim is offering to the British fans. We are here to stay. And while Eventim may not be a household name in the UK yet, we are determined to make it one!"
Colin Chapple, Chief Operating Officer at AEG Live adds: “When AEG Live and CTSEventim purchased the business twelve months ago we knew the venue needed some serious TLC. Both of our companies are synonymous with delivering a high level of customer comfort and quality in our venues and at AEG, it’s in our DNA to ensure we continually innovate and invest in our properties - keeping our venues current/up to date, and ensuring our fans needs are being met. I am sure when you have time to look around or indeed come back to enjoy a concert or comedy night you will appreciate we have made real improvements in this first phase to what is one of London’s premier venues.”
Kicking-off with a bang, Eventim Apollo will see some of the finest live entertainers grace the stage in the next 12 weeks, including; Billy Joel, Paul Weller, Jimmy Carr, Pixies, Russell Brand, Nick Cave & The Bad Seeds, Sean Lock and Jason Manford amongst others.
Eventim Apollo will open to the public tomorrow, September 7, with a sold-out show by US pop princess Selena Gomez.
Photo Credit: ITN
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