In This Moment have shared the official lyric video for their latest track Whore.
Whore is taken from In This Moment's current album 'Blood' - out now via Century Media. But 'Whore' is more than just a song - it is a vehicle for the band to convey the true intent behind their use of the word, with Maria Brink creating the term 'Women Honoring One another Rising Eternally’, stripping the negative connotation of the word and replacing it with an empowering spirit.
"I am so proud and excited for the world to hear 'Whore'" says frontwoman Maria about the song. "The message behind this song is taking back control. It is about taking the power from a disgusting and degrading word and turning it back around on the accuser. It's about self-empowerment, love and liberation. This is an honest and raw movement that needs to be heard."
The imagery the band has created around Whore is just as provocative. Maria adds: "I decided to pose nude for the visual art for Whore to evoke a raw vulnerable emotion. The word Whore written down my back and the dunce cap symbolize me placing myself on the stake for those who are suffering, and I can only hope to encourage at least one person to find the self worth and love they deserve to transcend out of a painful situation into a beautiful one. It is about finding our power and taking a stand. We are resilient beings and need to realize our incredible strengths. I will not bow down to others perceptions of me. I will only rise in the name of art, love and music."
Guitarist Chris Howorth continues: "One of the best things about the song Whore is all the feelings and thoughts that the word alone provokes. That's great, but at the end of the day it's just a word, the only power it really has is the power that we give it. It's really just about taking the power back from the word, and when you get past all the controversy of the word you have a bombastic rock and roll song with crushing guitars and huge drums that will have you screaming 'whore!' at the top of your lungs - listen with your heart!"
In This Moment return to headline status in the US this month, hitting the road on the first-ever Hellpop-Tour with Motionless In White, Kyng, and All Hail The Yeti in support.
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The imagery the band has created around Whore is just as provocative. Maria adds: "I decided to pose nude for the visual art for Whore to evoke a raw vulnerable emotion. The word Whore written down my back and the dunce cap symbolize me placing myself on the stake for those who are suffering, and I can only hope to encourage at least one person to find the self worth and love they deserve to transcend out of a painful situation into a beautiful one. It is about finding our power and taking a stand. We are resilient beings and need to realize our incredible strengths. I will not bow down to others perceptions of me. I will only rise in the name of art, love and music."
