The track has been lifted from their new LP, ‘Modern Addiction’, which is out on September 1. The band’s Dan Cobb, who directed the video, said:
"We wanted to put together a more abstract video for this song made up of video clips and visuals rather than an orthodox music video. I'd been watching some great documentaries by Adam Curtis a few weeks before and I'd cite Hypernormalism as an influence on this.
“We felt that the lyrics covered quite a lot of different themes, but in the end all eluded to the same feeling of people not having control of their habits and the way they live their lives, ultimately. The song is about consumerism, entertainment, advances in technology and blind addictions. It's a look into a dark world that feels like a simulation, where our real job now as humans, is shopping."
Tender have a UK tour kicking off later this month.
Tender Upcoming Tour Dates are as follows:
Tue August 29 2017 - MANCHESTER Deaf Institute
Wed August 30 2017 - GLASGOW King Tut's Wah Wah Hut
Fri September 01 2017 - BRISTOL Louisiana
Sat September 02 2017 - NOTTINGHAM Bodega Social Club
Mon September 04 2017 - BIRMINGHAM Sunflower Lounge
Tue September 05 2017 - LONDON Village Underground
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