Following Genuine Hesitation, Electric marks the second single from the Virginia singer-songwriter's first solo LP in six years, 'K Bay', due out on September 10 via Domino.
The record follows 2015's 'Fresh Blood', though White did put out a collaborative record, 'Broken Mirror: A Selfie Reflection', with Lonnie Holley earlier in 2021.
Propelled by an energetic twisted disco groove, the busy percussive track comes with a Wes Parker-directed video and finds White getting his hair cut for the first time in a while. He said:
"I wrote this song after listening to Me, My Baby And My Cadillac by Sleepy Brown. I wanted to write something so intentionally direct like that. When we recorded I wanted the playing to come across raw, limit the instruments and let everything redline from start to finish. The lyrics are mostly pure 60's bubblegum pop - think Brill Building Carole King - an homage to the overtly saccharine songwriting style of that era. There’s really an absurdity, and theater to it all."
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