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O.J. Simpson Incorporated |
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Written by Rolling Stone: Features
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Thursday, 01 January 1970 |
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Even the Most Infamous Figure in American Public Life Has to Earn a
Buck ? An Inside Look At How He Still Trades On His Fame
(Originally published November 9, 2000 in RS 853)
THE SIGNATURE ITSELF
The sun is baking the sidewalk outside the Embassy Suites hotel
near Los Angeles International Airport. Mike Gilbert is pacing.
"Goddamnit, O.J.," he mutters, "where the hell are you?" O.J. is
somewhere on the 405 freeway, of all places, fighting traffic to
get here so he can sign seventy-seven football helmets before
flying home to Miami. It's 2 P.M. His flight leaves at three. "What
kind of car will he be in?" I ask...
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