Rival Sons Complete Video Shoot For New Track 'Keep On Swinging'
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Friday, 10 August 2012 |
Written by Jon Stickler
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Rival Sons have finished shooting a brand new music video in Los Angeles, California. The video for the track 'Keep On Swinging' - which is the first single from the band's highly-anticipated new album, 'Head Down' - was shot with director Greg Ephraim (The Smashing Pumpkins), who also filmed the band's videos for 'Pressure and Time' and 'All Over the Road'.
 The video is set in a southern-style church community, with the band performing in front of a captivated congregation, while a young woman is marched towards a river to be baptised. 'Keep On Swinging' is due to be released in late August.
Rival Sons guitarist Scott Holiday comments: "Churches, people feelin' the spirit, and a handful of snakes! That's a little taste of the new video - the first from our new record, Head Down. The song? 'Keep On Swinging'. Directed by our buddy Greg Ephraim, who did 'Pressure and Time' and 'All Over the Road', this idea was an easy choice when we read his treatment. A little bit of southern baptist evangelical churchin' spirit and a big dose of rock 'n' roll. We actually had a bunch of people from the actual parish of the church we played in sitting in during the performance, and I think they were actually feeling the spirit! It was pretty far out... A really fun way to kick off the new album. People fainting in the aisles, Jay as a possessed preacher and, well, you never can go wrong with the serpent making an appearance in a rock 'n' roll video."
'Head Down' was recorded in Nashville, Tennessee with Grammy-nominated producer Dave Cobb (Jamie Johnson, Shooter Jennings) and Grammy-winning engineer Vance Powell (Jack White, The White Stripes, Kings Of Leon). The album is due to be released on September 17th. A European tour will follow in the autumn, check out the UK dates below.
Rival Sons UK & Ireland Tour Dates are as follows:
Fri September 21st 2012 - Concorde 2, Brighton
Sat September 22nd 2012 - Thekla, Bristol
Sun September 23rd 2012 - Rescue Rooms, Nottingham
Mon September 24th 2012 - Corporation, Sheffield
Wed September 26th 2012 - O2 Academy2 Newcastle, Newcastle
Thu September 27th 2012 - Garage, Glasgow
Fri September 28th 2012 - HMV Ritz, Manchester
Sat September 29th 2012 - Wulfrun Hall, Wolverhampton
Mon October 1st 2012 - Electric Ballroom, London
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