Following spring single A Year Ago, the heartfelt acoustic Blindside marks his second new song of 2023, and offers a further taster of the follow-up to 2021's 'It'll All Make Sense In The End'. He commented:
"Blindside is a song I’ve wanted to write for years, about falling in love with the right person at the wrong time. It’s an energetic song with a sad lyric and it really suited this new rawer style I was after."
Head below to view the Tim Mattia-directed video. He added: "Blindside is such a raw and emotional track, and when James and I spoke about how it came to be written, and the meaning behind the lyrics, I immediately knew we had to capture some epic performances from him, carrying on with the Americana feel of our previous video for A Year Ago. We tied in a series of dramatic and emotional narrative scenes, showing the sudden loss of love in relationships, and a scene in which James gets literally more and more bloodied and bruised as the song progresses - the physical embodiment of his emotional pain."
The 35-year-old recently received the Brit Billion Award for surpassing one billion career UK streams. Previous recipients include ABBA, AJ Tracey, Anne-Marie, Coldplay, Ellie Goulding, George Ezra, Headie One, Lewis Capaldi, Mariah Carey, RAYE, Rita Ora, Sam Smith, and Whitney Houston.
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