The Joy Formidable Unveil Video For New Single 'Cholla'
Monday, 10 September 2012
Written by Elliott Batte
Welsh indie-rockers The Joy Formidable have unveiled their latest single ‘Cholla’, the first to be taken from their second album ‘Wolf’s Law’.
Following its first play as ‘Hottest Record In the World’ on Radio 1 by Zane Lowe, ‘Cholla’ comes complete with a massive guitar riff and soaring choruses, and hits shelves on October 14th. As NME noted prior to their first UK shows of 2012 at packed NME/Radio One stages at Reading and Leeds Festivals on hearing sneak previews of the new songs, ‘Wolf’s Law’ ‘could well see them become the next big British guitar band’.
Following a two year run of shows that saw The Joy Formidable play across the globe, from Japan, through the US, to Europe, the band retreated to the wilds of Maine at the close of 2011 to record the tracks that would become ‘Wolf’s Law’. The finished album, for which ‘Cholla’ is the perfect calling card, takes the band’s already acknowledged mastery of melody and dynamic to another level, achieving the band’s aim at its inception ‘to keep the sense that everything is possible.’
The album itself is set for a January 2013 release, while the band will hit the road in support this autumn - stay with Stereoboard for the tour dates.
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