Live Nation Seeking New Sponsors After Hard Rock Calling Change
Tuesday, 24 September 2013
Written by Huw Baines
Live Nation has issued a statement confirming that new sponsors are being sought following Hard Rock's decision to pull out of the annual Hard Rock Calling festival in London.
The entertainment giant intends to continue with the event, which has been staged at both Hyde Park and the Queen Elizabeth Olympic Park for the last eight years.
The statement, issued to the official Live Nation Facebook page, said:
"Live Nation Entertainment notes today’s announcement by Hard Rock International, regarding their decision not to sponsor a rock music event in London in 2014.
"Following record ticket-demand and audience numbers at festivals this year, Live Nation is exploring new sponsorship partnerships for its highly successful ‘Calling’ franchise. After six years of rising ticket sales for ‘Hard Rock Calling’, Live Nation intends to build on this popular rock-festival event. Further details about venues and timings for 2014 events will be made in due course."
Hard Rock earlier said that "the brand has been privileged and honoured to host” the event.
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