Discussing the album, which was recorded with producer Doug McKean and mixed by Tchad Blake, Way recently said:
“I wanted to make the small things sound big. My intention was to make 100% uncompromised art, using the currently least radio-friendly instrument, the guitar. I knew there would be lots of fuzz pedals. I knew I would play Fender instruments. I knew I would look at who my guitar heroes were in art school, Mary Timony and Carrie Brownstein, and I drew a lot of influence from shoegaze and Britpop. I want the record to sonically galvanize people.
“I looked to the Britpop poets like Jarvis Cocker and Damon Albarn, drawing upon everyday life. I also experimented with the abstract, and looked at Frank Black's work both with the Pixies, and as a solo artist. There was no concept and no call-to-arms.”
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