LOL Surprise is a brand of 'unboxing' toys that launched in 2016, and was the #1 toy for 2017. It has since expanded to spinoffs including LOL JK mini dolls and OMG fashion dolls, as well as a LOL Surprise House and LOL Amazing Surprise Playset. LOL Surprise as a brand has won Toy of the Year at the Annual Toy Industry Awards three years in a row. Now, for the first time ever, the dolls are touring the UK, where audiences can catch all their favourite characters such as Lady Diva, Royal Bee, Swag, Neonlicious and more!
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