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Access All Areas Anti-Scamming Viral Film Set For 'Royal Premiere'

Wednesday, 16 February 2011 Written by Jon Stickler
Access All Areas Anti-Scamming Viral Film Set For 'Royal Premiere'

After months of production, Stereoboard.com will launch their eagerly-anticipated 'Access All Areas' short film this week. 'Access All Areas' will be premiered before a music industry audience at the Royal Hotel in the heart of Cardiff tomorrow evening, with the film launching online on Friday February 18th at 10am.

Stereoboard.com is playing a leading role in the OFT’s anti-ticket scam campaign, launching the viral public information video co-produced by Media Wales.

The film follows the experiences of a group of friends, who opt to go ‘off road’ obtaining their tickets unofficially, to blag their way backstage at a major gig and suffering the dramatic consequences of being scammed. It features a performance by Welsh band Under The Driftwood Tree, who donated their time for free to help the campaign.

ImageChris Stoodley of Under The Driftwood Tree said: “Many fans have faced the huge disappointment of a gig being cancelled at the last minute for legitimate reasons, but its infinitely worse when all your mates gain entry to a gig and you have been refused at the door for being sold a fake ticket. We are happy to give our voices and music to support this important campaign and really spread the anti-scam message.”

Stereoboard.com Founder Nigel Sachdev said: “We are working with colleagues in the music industry and the Government to eradicate the hoaxers and scammers which cause so much heartache and financial loss amongst fans. By investing in making this film, and marketing it, we are taking a lead role and helping the Government communicate its message to millions of people on the Internet.”

“People most fall victim when gigs sell-out and they resort to unofficial websites, auctions or social networking means. We are saying that this is unnecessary, which is why we point them to legitimate ticket agencies and fan exchanges, which guarantee their money and tickets are safe. It's high time that official ticket outlets like ourselves really joined forces to drive scammers out of the live music industry.”

“Live gigs are the lifeblood of the music industry, and for us live music is what this business is all about. But if we allow music fans to be duped, their experience of live music will be sullied and they may think twice before buying tickets next time. None of us in the music industry can afford to let that happen.”

According to the OFT, one in twelve ticket buyers admit to having been caught out by fake ticketing websites, with 80% having fallen victim in the last year and losing an average £80 each. (www.oft.gov.uk/justtickit)

Darryl Corner of Media Wales, who made the film with Cardiff writer Peter Acton said: “We filmed in locations known to Welsh music fans, not least the famous Traders Tavern where so many fans meet before major Cardiff Concerts. We built in an element of suspense - “will or won’t they get backstage?” - it was fun to make with a very serious message. I am pleased that Stereoboard want to make this a continuing series of films, following the fortunes of our gang of gig going friends in the future.”

You can watch the online premiere of 'Access All Areas' this Friday, February 18th, at 10am - right here at Stereoboard.com and on YouTube.com/StereoboardTV.
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