Live Nation To Help Unsigned Artists With 'Live Connection'
Friday, 07 October 2011
Written by Jon Stickler
Live Nation Entertainment have announced plans to launch 'Live Connection', a new initiative that will support new and unsigned UK acts.
Live Connection will hand-pick unsigned artists to record audio and video in a professional environment at monthly live sessions and supply each act with three live and recorded tracks to use for personal promotional use, helping to promote the band to the UK music industry and a network of millions of live music fans.
Live Connection has partnered with the streaming service We7 (3 million users per month), Live Nation UK, Ticketmaster UK and Academy Music Group (AMG) content channels and social media platforms, as well as taking the project into the student market with packaged programmes airing through Sub.TV; accessing some 1.76 million students across Students’ Union venues nationwide.
Live Nation Entertainment is engaging with a steering committee of UK industry-only experts and key decision makers who will receive regular news and updates from Live Connection of new and emerging acts, recorded and edited by Pete Webber of Live Connection, via a new online portal and email subscription service at www.live-connection.co.uk.
Here, experts can exclusively watch professional videos and listen to high -quality, digitally-mastered audio content prior to Live Connection’s extended distribution through its consumer channels.
“As a sound engineer, I know how hard it can be for new artists to get in-front of the right people, so I approached Paul Latham, Chief Operating Officer at Live Nation Entertainment, to support emerging acts by recording, mixing and mastering their songs as well as filming their performance in a concert venue” says Pete Webber, Live Connection. “With his support and industry presence, we have created Live Connection, a cost-effective model that puts the complete package together for new artists. In addition to reaching out to the UK music industry, we are extending our promotion of these acts to millions of music fans, through Live Nation’s associated networks and media platforms.”
“The exposure Live Connection can give to new artists is outstanding” says Paul Latham, COO of Live Nation Entertainment. “With access to millionsof music fans, Live Connection is the perfect exposure model for new and emerging acts. We’re not only showcasing their talent to the right industry contacts, we’re building communities, sharing their recorded music and video through Live Nation’s mailing lists, websites and social networks. We’ll also be pushing these artists towards publishing and distribution deals as well as looking to add live exposure and experience through our venue estate and festival output.”
Live Connection launches on Tuesday 11th October 2011.
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