Motorhead Star In New Kronenbourg 1664 Ad Campaign
Monday, 25 October 2010
Written by Jon Stickler
Kronenbourg have launched a new ‘Slow The Pace’ campaign with stars Motörhead playing a never-before-heard, stripped down version of their seminal track ‘Ace Of Spades’.
‘Slow the Pace’, the new integrated advertising campaign for premium lager brand Kronenbourg 1664, which aired for the first time yesterday, features Motörhead performing a slowed down version of their signature track, ‘Ace of Spades’. 30 years to the week since it was first released, the track has been specially re-written by the band for the Kronenbourg 1664 campaign.
The TV ad, which will appear as a 60-second TV execution, was shot in a French bar and shows patrons relaxing and chatting while Motörhead play the new version of the song, with founder member and lead singer Lemmy on harmonica rather than his familiar Rickenbacker bass guitar. You can check out the TV ad below.
As if this was not enough of a sensory treat, ‘Lemmy’ the rockumentary based on the band’s notorious front man, saw it’s UK debut on Saturday 23rd October, to great acclaim. If one man has come to epitomise rock and roll it is Lemmy. Over the past 35 years no other artist has had such an enduring impact on heavy metal and with his 65th birthday approaching on Christmas Eve, Lemmy is rocking harder than ever. Now discover what it is that has made this musician a cultural icon recognised and respected far beyond the confines of rock music in Lemmy, released on DVD by Entertainment One on 25th January 2011. It will also see a theatrical run in selected cinemas throughout the UK from 3rd December.
Having spent the last three and a half decades proving that as far as they are concerned, everything really is louder than everything else, Motörhead will pull out all the stops to make sure that their 35th Anniversary tour is not one to be missed. On the band’s 35th Anniversary tour, Lemmy had the following to say: “35 years and still going, who would have thought- almost like f***ing matrimony and no divorce in sight.”
Make sure you’re down the front to celebrate with them when the tour thunders through a city near you this November. Support on the tour comes from Michael Munroe and Skew Siskin
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