Snoop Lion Unveils Video For 'Lighters Up' - Watch Now
Monday, 04 February 2013
Written by Jon Stickler
Snoop Lion – the new moniker of multi-platinum artist and entertainment icon Snoop Dogg – has revealed the video for his new single 'Lighters Up'.
Featuring dancehall artists Mavado and Popcaan, the video was directed by Andy Capper, who is also behind the forthcoming 'Reincarnated' documentary.
The feature-length documentary comes to UK cinema screens on March 22nd, following a première at this year's SXSW in Austin, Texas. 'Reincarnated' follows Snoop Dogg's transformation into Snoop Lion.
Snoop's new album, also called 'Reincarnated', is set for release later this year. Snoop recently inked a deal via his newly established production company, Berhane Sound System, with RCA Records to release 'Reincarnated' the reggae and dancehall influenced album executive produced by Diplo and the Major Lazer production team. The album is slated for later this year in conjunction with Vice Music and Mad Decent.
"Major Lazer and I had a special opportunity to focus on recording Reincarnated from top-to-bottom with no interruptions in Jamaica. From my time spent with the people and in the streets, these songs are based on peace, love, and the struggle." said Snoop Lion.
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