Lady Gaga has announced release details for her new record, 'ARTPOP', which will hit shelves on November 11 in traditional formats and as an app for smartphones and tablets.
Pre-orders for the album - the follow-up to 'Born This Way' - begin on September 1, with a single slated for release on August 19. The app was developed by TechHAUS and is described as "a musical and visual engineering system that combines music, art, fashion, and technology".
Details of the release were revealed in a post on Gaga's Facebook page:
"Altering the human experience with social media, we bring ARTculture into POP in a reverse Warholian expedition.
"Exploring Gaga's existence as a cultural interface, the user will share in the 'adrenaline of fame; as they build and share their own projects, chat with one another, and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe at once on November 11, our 'BIG BANG!' On this day, HAUS OF GAGA venges with forte to bring the music industry into a new age: an age where art drives pop, and the artist once again is in control of the 'icon'."
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