The unnerving black and white clip was directed by longtime visual collaborator Miles Skarin and utilises deepfake technology to transform Wilson into various celebrities, including Donald Trump, President Joe Biden, David Bowie, Robert Downey Jr., Paul McCartney and Mark Zuckerberg.
The track, meanwhile, appears on his sixth album, 'The Future Bites', which was released through Caroline International last Friday (January 29). The former Porcupine Tree frontman said:
"Self is about our new age of narcissism and self-obsession, one in which a human race that used to look out with curiosity at the world and the stars now spends much of its time gazing at a little screen to see themselves reflected back in the mirror of social media. In that sense everyone now can take part in the notion of celebrity, and has the potential to share their life with an invisible mass of people they will never meet. The video take things further by exploring the idea that anyone can now project a version or “self” that has no bearing on reality, and by using only well known faces the deception is made transparent."
Wilson will embark on The Future Bites Tour across the UK in September. Remaining tickets are on sale now.
Steven Wilson Upcoming Tour Dates are as follows
Wed September 08 2021 - CARDIFF St Davids Hall
Thu September 09 2021 - SHEFFIELD City Hall
Sat September 11 2021 - MANCHESTER O2 Apollo
Sun September 12 2021 - GLASGOW Glasgow Royal Concert Hall
Mon September 13 2021 - BIRMINGHAM Symphony Hall
Wed September 15 2021 - PORTSMOUTH Guildhall
Thu September 16 2021 - LONDON Eventim Apollo
Fri September 17 2021 - NOTTINGHAM Royal Concert Hall
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