NME Magazine Continue To See Sales Decline
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Friday, 19 August 2011 |
Written by Elliott Batte
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ABC media performance figures have shown that major music magazines like NME, Metal Hammer and Classic Rock have all suffered losses in readers in the last six months of 2010.
The NME, which has run for over fifty years, saw a 9.8% reader decline since the summer of last year, with the official figures telling us that they achieve an average of 29,020 buyers. Classic Rock and Metal Hammer, both run by Future Groups, went unreported this time as they are only examined once a year – but they both equally witnessed a 5.0% drop in readers in the previous figures. One big name that managed to secure a rise in readers though is Kerrang! Magazine, which, although suffering a decline last year, saw a 0.2% increase for the whole year.
But, despite dwindling figures, bosses aren’t worried – as they have begun to rely more and more on alternative sources of media, including the internet, award shows, radio stations and even live shows. Mia Walter, publishing director of Future Groups, said: “There is nothing really surprising in these figures. From what I’ve been able to see, down 4-5% is pretty average in the music sector.”
She continued “The big thing for us is that Classic Rock in the last year has been about how to create new products for the markets using the Classic Rock name.
“Increasingly, what is happening is the ABCs – although still a good measure of newsstand – is less relevant in the touch points that we have with our readers and our commercial partner. Classic Rock is a good example of that: we have Prog, AOR, Slash Packs; all of these are new routes to market.”
But, in spite of the diminishing figures of physical publications, Stereoboard.com has enjoyed a consistent and constant growth of online users where we attract over 2million visitors per month.
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