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Blur's Alex James In Twitter Controversy After Fast Food Endorsement
Wednesday, 18 January 2012 Written by Elliott Batte
Blur's Alex James In Twitter Controversy After Fast Food Endorsement

Alex James, bassist for Britpop legends Blur, has caused a massive stir on Twitter after using his Sun Food column to praise fast-food chains McDonalds and KFC.

James has for a long time written articles for British tabloid paper The Sun about food, but has now landed himself in the middle of a massive argument with fans and food-lovers – who’ve accused him of ‘selling-out’. James is an award-winning cheese-maker and usually promotes healthy or more organic based foods, but has been accused of writing a ‘puff-piece’ (a term for a subjective piece of writing) which is free advertisement for the fast-food restaurants.

In his piece, James wrote: “Backstage was brilliant. There's some fantastic gear there and in some ways it's very similar to a Michelin-starred restaurant. When it's busy in a Michelin kitchen, all the chefs are doing is putting pre-prepared parts of a meal together, which is essentially the same as McDonald's. My day with McDonald's didn't put me off eating there at all... I was dazzled by the whole process from farm to factory to burger.”

He also told of his journeys to fried-chicken chain KFC, writing: “My wife Claire doesn't like the kids eating KFC because she thinks it's unhealthy. You'd certainly be mad to eat there all the time but there's nothing wrong with it as a treat. KFC are obviously responding to a demand for healthier food. They were excited about their new braiser oven, for non-fried chicken breast. I was impressed with how smoothly the operation ran.”

A quick Twitter search will reveal hundreds of users criticising the popstar, with one user writing: “I used to love Alex James! What happened...” and another: “Along with the rest of Twitter, we're a little perplexed by Alex James and his Fast Food promoting...”
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