deadmau5 Teams Up With Nokia For Spectacular Secret Gig
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Thursday, 29 November 2012 |
Written by Elliott Batte
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Canadian electro-house superstar deadmau5 once again teamed up with Nokia for a secret gig in London last night, which saw them rigging every inch of an entire square in Southwark with lights for spectacular show - which saw deadmau5 play songs from his new album 'Album Title Goes Here'.
The amazing show was designed using specially developed software to come alive in sequence to a deadmau5 set. People arriving in the square saw just a normal London street, and as the music started, the technology allowed it to be ‘played’ like a musical instrument. You can check out a video below.
Adam Johnson, Head of Consumer Marketing (UK & Ireland) at Nokia said: “We wanted to do something as innovative as our products to celebrate the launch of the new Nokia Lumia range. The show took its inspiration from the vibrant colours of the range.
“The Nokia Lumia 920 has extraordinary low light capabilities and we wanted to create an event that would showcase this fantastic feature and still show that our products stand out from the current sea of faceless black handsets.”
deadmau5 himself said of the event: “Playing Millbank Tower was an incredible experience, so it’s great to be back in London to team up with Nokia again. The new show was a totally different concept from last year, but equally inspiring and technically challenging.”
Check out a video below.
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