Single Mothers Release Video For Patricide/Feel Shame
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Friday, 29 May 2015 |
Written by Laura Johnson
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Single Mothers have released a video for Patricide and Feel Shame.
The tracks are taken from their 2014 album, 'Negative Qualities', which is out now via Hot Charity. Discussing the video, which you can check out below, director Sean McLeod said:
“The video for Patricide / Feel Shame follows a particularly devious cult leader as he guides his flock through their final sacrament. Furthermore, it explores the idea of feeling lost or directionless, and how the need for belonging and validation can lead to potentially dangerous groupthink. I have always been fascinated by cults; specifically how cult leaders can create a power dynamic so one-sided they can lead people to their own deaths, willingly. Conceptually, the video explores the abuse of trust and power that are emblematic of different leaders associated with various institutions. In Patricide / Feel Shame, Patricide represents the cult leader’s outsider views - which he presents to his flock - while Feel Shame represents his inner thoughts, serving as the mantra that powers his ruthlessness.”
The Canadian quartet will return to the UK in August to play Reading and Leeds festival.
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