Petite Noir Posts Video For La Vie Est Belle Featuring Baloji
Wednesday, 21 October 2015
Written by Laura Johnson
Petite Noir has posted a video for La Vie Est Belle.
The song is the title track for his debut album, ‘La Vie Est Belle/Life Is Beautiful’, which came out in September. The video features Baloji and was created by director Alan Del Rio Ortiz and Petite Noir's collaborator, creative director Rochelle Nembhard. It was also co-produced by Urban Outfitters, as the 23rd installment of their UO Music Video Series.
Discussing the video, which you can watch below, Nembhard said:
"With this video, I wanted to play on the manipulation of space - what it means to us in a world of design, technology and architecture, and how the spirit functions in relation to all these different virtual "realities". Noirwave is constantly stepping into new spaces and breaking down the conceptions of what those spaces mean and represent.”
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