Parade Unveil Video For New Single 'Perfume' - Watch Now
Thursday, 19 May 2011
Written by Jon Stickler
Sian, Lauren, Bianca, Jess and Emily unveiled the music video for their next single 'Perfume' last night. Clocking up just under 30k views in 12 hours, the video is currently No. 2 most viewed music video in the UK today. Check it out below!
Following the overwhelming success of their debut single ‘Louder’, the Parade ladies return to the charts with what is sure to become this year’s feel-good anthem, ‘Perfume’, released on June 20th through Asylum Records.
With a dedicated army of fans, ‘Louder’ stormed the midweek charts upon release in March - making Parade one of only two British artists to debut inside the Top 10 this year. The mega-melodic ‘Perfume’ - full of nagging horns and sing-along hooks looks set to do the same.
The ‘Perfume’ video has just been shot by hot, in-demand director Emil Nava who also directed Parade’s ‘Louder’ (over 1.5 million plays on YouTube so far). The video is set against the iconic London skyline on a boat full to the brim with electric Parade energy. It showcases the girls’ trademark street dance inspired routines and the eye-catching style that has helped them amass a devoted fan base of dedicated ‘Paraders’ and ‘Paradettes’.
Already dubbed “The UK’s most stylish new band”, the five pop starlets Lauren, Jessica, Sian, Emily and Bianca encompass everything that we love about great British girl bands - they’re fun, talented and radiate girly energy with a unique outlook and fashion style. Combine this with a love of pop and explosive street-dance routines, setting the girls apart from anything else out there right now, Parade are set to make 2011 their own.
Having already performed at the O2, Hammersmith Apollo and a host of other venues supporting the likes of Shakira, Alexandra Burke and Shayne Ward, the girls have been busy showing off their assured dance choreography and vocal harmonies winning fans the nation over. The girls are confirmed to play at The Isle of Wight Festival this Summer and support the Black Eyed Peas in July.
‘Perfume’, the long-awaited second single taken from Parade’s debut album, which will follow this Summer, was written and produced for the girls by hotly tipped new outfit The Fairground (‘Louder’, Jay Sean); the blisteringly powerful pop track was chosen by Parade’s devoted fans as the perfect follow-up track to the girls’ debut chart smash, ‘Louder’.
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