OK Go Release Interactive Video to New Single ‘All Is Not Lost’ – Watch Now
Monday, 01 August 2011
Written by Rob Sleigh
Chicago-based indie-rock quartet OK Go have teamed up with Google Chrome and contemporary dance company Pilobolus to release an interactive new video to their latest single ‘All Is Not Lost’, which is due for release on 9th August.
The new video, which is directed by choreographer Trish Sie – sister of lead singer Damian Kulash – is an HTML5 Google Chrome Experiment that employs the latest in modern browser techonology, using 12 separate windows to create a kaleidoscopic dance. Users are invited to type a message at the beginning of the video and this is then incorporated into the dance.
Speaking about the video, Kulash said: “Working with Pilobolus – and of course with Trish – has been great because they share our belief that last century’s creative boundaries are irrelevant. These days, a great creative idea is a great creative idea, period. You don’t have to choose in advance whether your outlet is records, or films, or dances, or a computer program. Videos don’t have to be subordinate advertising material for albums, and dance doesn’t have to be confined to the theater. We were like peas in a pod with Pilobolus, trying to make something that lives in the world of dance, and music video, and digital space, but isn’t confined to any of those spaces alone.”
The new ‘All Is Not Lost EP’ includes the title track, which is taken from their 2010 album ‘Of the Blue Colour of the Sky’, as well as a live version and several remixes. Earlier this year, OK Go released a live album entitled ‘180/365’ – a reference to the number of shows the band played last year.
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