Jack White Hits Out At Fans Over Coca-Cola Betrayal Claims
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Wednesday, 10 May 2006 |
Written by Stereoboard.com
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 White Stripes and The Raconteurs frontman Jack White has hit out at fans for saying he has betrayed them, saying he didn't agree to never doing a commercial.
The singer had been bombarded with negative messages ever since the news broke of Jack Whites involvement in the advert for soft drinks giant Coca Cola.
Fans of the rockstar claim he has betrayed his independent roots by agreeing to pen the song, despite turning down the louring advances of Gap in 2001, when the frontman was offered $1 Million to use a White Stripes song in an advertising campaign.
White says, "They (fans) assume someone drove up to my house with a truck full of money and a gun to my head, and said, 'Crack open a Coke on television and give the thumbs up.' "That's not what happened. I saw a beautiful ad, and I wrote a song for it because I was inspired by it. "That stuff about the Gap years ago, I even said then that I wasn't saying we would never do a commercial."
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