Arcade Fire Share New Version Of Creature Comfort Video
Friday, 23 June 2017
Written by Laura Johnson
Arcade Fire have shared a new version of their Creature Comfort video.
The track is lifted from their new album, 'Everything Now', which is due out on July 28, while the video has been re-directed by the band's Everything Now Corp.
Introducing the new clip on their Facebook page, they said:
"Everything Now Corp entered into what’s called a “360 degree arrangement” with Arcade Fire late last year. It was understood by all parties—or so we thought—that the band would be committed to promoting their music aggressively. It was also understood by all parties—or so we thought—that the marketing and promotion expertise brought to the table by Everything Now Corp would be acknowledged and respected. But as the campaign has progressed, it’s become more apparent that the band is unwilling to come to the table in good faith and consider every angle and offer, instead giving blanket refusals to many of our reasonable requests. (I can’t count the number of times I’ve heard “no big pharma!”)
Everything Now Corp doesn’t want to work with a band that’s content to be the ninth biggest in the world (current rankings). We want to work with those who strive to be number one, and who will do what it takes to get there.
With the release of Everything Now imminent, we’ve decided to temporarily exercise the right in our contract to take over Arcade Fire’s social media channels, in order to bring you some excellent promotional material that the band was unwilling to share. We’re starting with the much-better version of the “Creature Comfort” video, which we’re quite sure you’ll enjoy."
Prior to the record's release Arcade Fire will play a brace of London shows and a stop at Manchester’s Castlefield Bowl. Tickets are on sale now.
Arcade Fire Upcoming Tour Dates are as follows
Tue July 04 2017 - LONDON York Hall
Wed July 05 2017 - LONDON York Hall
Thu July 06 2017 - MANCHESTER Castlefield Bowl
Click here to compare & buy Arcade Fire Tickets at Stereoboard.com.
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