Justin Bieber Unveils Video For 'SWAG' Track First Place
Thursday, 14 August 2025
Written by Jon Stickler
Justin Bieber has unveiled a video for his song First Place.
The track appears on the Grammy-winning Canadian superstar's seventh studio album, 'SWAG', which was released on July 11, just a day after being announced.
Directed by Rory Kramer and shot in Iceland, the accompanying black and white promo, just like the recently unveiled video for Yukon, serves up an intimate, behind-the-scenes glimpse into fatherhood and friendship, reflecting the introspective tone of the record.
The follow-up to Bieber's 2021 album 'Justice' offers some of his most emotionally resonant material to date. It also includes collaborations with Dijon, Lil B, Sexyy Red, Gunna, Cash Cobain, Eddie Benjamin, and more.
NOTE FROM THE EDITOR
We don't run any advertising! Our editorial content is solely funded by lovely people like yourself using Stereoboard's listings when buying tickets for live events. To keep supporting us, next time you're looking for concert, festival, sport or theatre tickets, please search for "Stereoboard". It costs you nothing, you may find a better price than the usual outlets, and save yourself from waiting in an endless queue on Friday mornings as we list ALL available sellers!
