Hot New Girl Band Fanfair Sign Groundbreaking Deal With London Irish Rugby Club
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Wednesday, 09 February 2011 |
Written by Rhys Morgan
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A ground-breaking co-marketing partnership, the first of its kind, has been formed which between hot new girl band Fanfair and top English rugby club London Irish. The deal will see Fanfair undertake promotional activity at club events and via all London Irish channels, including the club’s official website which is currently viewed in 130 territories across the world.
Fanfair will perform at the club’s home matches, with their debut appearance being on the 12th February when London Irish take on Newcastle Falcons in the Aviva Premiership. By the end of the season the group will have performed to over 60,000 people. The group will also be recording one of the club’s anthems, Thin Lizzy classic ‘The Boys Are Back In Town’.
Dan Parker, Managing Director 84 World: “I am delighted to announce this ground breaking co-marketing partnership with London Irish. With the club having such fantastic values and a global support base it is a wonderful opportunity and one that is mutually beneficial. Together with FANFAIR I am looking forward to a long and prosperous relationship with Andy Martin and his innovative team.”
Andy Martin, London Irish Chief Executive said: “Finding fresh ways to promote rugby in order to win new supporters and boost attendances at games is vital for the future of the sport. Collaborating with a brand new group that is just about to hit the UK charts offers us the perfect opportunity to bring rugby to the attention of untapped audiences. We hope that our existing supporters will also enjoy the benefit of even better match day entertainment.”
Fanfair will begin their assault on the UK charts later in 2011.
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