Pete Tong: Major Labels “Necessary” For Superstar Artists
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Friday, 08 April 2011 |
Written by James Conlon
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Pete Tong has defended major labels, stating that big corporations are necessary to facilitate the level of fame reached by ‘superstar’ artists such as Lady Gaga. In a recent interview, the legendary DJ stated that although modern social networking services have made big labels redundant as “gatekeepers” to success, he believes that they are still extremely relevant when it comes to big-name artists.
Speaking to Digital Spy, he said: “There's millions and millions more tracks out there and artists out there to navigate and that's when you still need the filtering system to help you get to the highest level of it. Although anyone can get started, you still don't find anyone like Lady GaGa status without the input and help of a major label.”
"It's a little bit different in electronic music. deadmau5 was doing really, really well and almost getting to serious venue sizes just with an agent. His record company complemented his position but it didn't make him. I think the business of being in music has changed fundamentally. It's changed 360 degrees.”
Tong continued: "Record companies and teams of great A&R and great management and marketing skills are still hugely valuable... I'm a big supporter of record companies that are good and have just got smaller, more focused, they've had to trim away all the fat.”
"They do way, way fewer things better. In the old days they'd sign 25 things and hope one sticks - they literally can't afford to do that anymore. They have to sign one or two things and make sure it sticks."
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