Swedish House Mafia Release Video For New Single 'Save The World' - Watch Now
Friday, 20 May 2011
Written by Jon Stickler
Fresh from their triumphant headline set at Radio 1’s One Big Weekend Swedish House Mafia are proud to launch their official video for new single 'Save The World'. Directed by Jon Watts the video takes a new direction for the Swedes featuring some rather houndish superheroes. Swedish House Mafia said: “We really wanted a change in the way we worked with film. The strangest things can save your world and we wanted to drop our normal style and start this campaign with something new.”
'Save The World', which is currently sat on the Radio 1 & Capital playlists, was released as a download on Monday and is already in the top 10 on iTunes. The remix bundles will follow on 13th June 2011.
To keep up with the phenomenal demand for the band, SHM announced on Wednesday that they’ll be performing at the iTunes Festival on 21st July at London’s Roundhouse. They also put an extra 2000 tickets on sale for their UK headline tour. The dates, which include 2 shows at Alexandra Palace, originally sold out in 24 minutes. The UK tour (to an audience of 40,000 people over 4 dates!), is set to raise the bar even higher with an amazing light show and brilliant special guests: Alesso, Alex Metric, Lune, Tim Mason and Third Party. Other chances to see the extravaganza this year include T In The Park,Oxegen and Creamfields.
And if that wasn’t enough, the band return to Ibiza for their now legendary Masquerade Motel residency at Pacha, checking in on 6th June 2011.
Swedish House Mafia have also launched the search for their biggest fan! Fans are also being invited to spread the love via the band’s Fanrank competition. There is a prize for the fan at #1 each day on the rankings and at the end of May; the fan that has spread the most SHM love will be flown to Ibiza for a night they will never forget - they’ll check into the Masquerade Motel opening party at Pacha on the 6th June. Flights, guestlist and two nights’ accommodation all provided.
Swedish House Mafia UK & Ireland Tour Dates are as follows:
Thu May 26th 2011 - Barrowland Ballroom, Glasgow
Fri May 27th 2011 - Manchester Academy, Manchester
Sat May 28th 2011 - Alexandra Palace, London
Sun May 29th 2011 - Alexandra Palace, London
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