Michael Jackson 'Behind The Mask' Project Unveiled - Watch Now
Tuesday, 14 June 2011
Written by Jon Stickler
This spring, the Estate of Michael Jackson and Sony Music gave everyone around the world the opportunity to be a part of Michael Jackson’s video legacy with The Behind the Mask Project.
This groundbreaking, global online casting call prompted people in all corners of the planet who love Michael Jackson’s music to shoot, upload and submit their own unique performances for inclusion in the video; the project elicited an unprecedented response from 103 countries in the world. And today, June 14th, The Behind the Mask Project was unveiled on www.facebook.com/michaeljackson
Led by the creative team at @radical.media and acclaimed director Dennis Liu, The Behind the Mask Project launched in March 2011 with a state of the art website http://behindthemask.michaeljackson.com/ loaded with simple tools that defined the different roles one could play. Upon entering the site, users selected an action like playing an instrument, singing a lyric, acting out a crowd reaction or demonstrating a classic MJ dance move. Then, using the site’s split-screen template, contributors were able to shoot their move right on the website or with their web cam and upload the clip at the precise time it occurred in the video.
Dennis Liu comments, “This has been the most exciting and fun project I think I've ever been involved in. It's been such a privilege, and was incredibly moving to see so many people from all over the world join as one, their creative voices, dance and musical talents bound together by Michael Jackson’s spirit and incomparable artistry. We received submissions from the Sahara Desert to Venice Beach, from mountaintops to suburban backyards, with some shots featuring well over one hundred people apiece. All who participated delivered
brilliantly.”
After submissions poured in from all over the globe they were carefully edited down by the director to the best 1600 submissions (including 50 kids and 36 animals). TODAY, the 35 million Facebook fans of Michael Jackson can get the first look at this landmark video!
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