Dizzee Rascal, The Wanted, You Me At Six & More Confirmed For UK 2012 Olympic Torch Relay Concerts
Tuesday, 27 March 2012
Written by Jon Stickler
Coca-Cola has today revealed it will be taking some of the nation’s best loved music acts on tour around the UK to perform along the route of the London 2012 Olympic Torch Relay, culminating in an 80,000 capacity celebration concert in London’s Hyde Park on 26th July, the day before the Opening Ceremony.
Coca-Cola, a Presenting Partner of the Olympic Torch Relay, will host a star-studded concert in the capital to mark the end of the Torch’s route across the UK. The concert will give thousands more people the chance to be part of London 2012 celebrations, and will feature award-winning rapper Dizzee Rascal, chart-topping boy band The Wanted, British rock band You Me At Six, platinum selling singer-songwriter Eliza Doolittle, and internationally acclaimed Mark Ronson & Katy B - who will be performing the song for the Coca-Cola Olympic Games campaign, Anywhere in the World. They will be joined by, Rizzle Kicks and Wretch 32, both of whom have recently enjoyed UK number one singles, and Morning Parade, Loick Essien and Little Comets
Last month, Coca-Cola announced it is helping the London Organising Committee of the Olympic and Paralympic Games (LOCOG) and host Local Authorities to bring music and celebration to every corner of the UK through the Olympic Torch Relay’s Evening Celebrations.
The line-ups for three of the Special City Celebrations – presented by Coca-Cola – in Cardiff, Glasgow and Leeds have also been revealed, with details on the artists performing in Birmingham to be announced shortly.
- London’s Hyde Park on July 26th – featuring Dizzee Rascal, The Wanted, a special performance by Mark Ronson & Katy B, Eliza Doolittle, You Me At Six, Rizzle Kicks, Wretch 32, Morning Parade, Loick Essien, Little Comets
- Cardiff’s Cooper’s Field on May 25th – featuring You Me At Six, Emeli Sandé, and Kids In Glass Houses
- Glasgow’s George Square on June 8th – featuring Eliza Doolittle, Emeli Sandé and General Fiasco
- Leeds’s Temple Newsam Park on June 24th – featuring Friendly Fires, Tribes and Little Comets
- Birmingham’s Cannon Hill Park on June 30th – details of line up coming soon
The events are all part of 66 nights of celebrations taking place along the Olympic Torch Relay route - 61 Evening celebrations plus five Special City Celebrations presented by Coca-Cola. Each night will feature performances from some of the nation’s best loved stars, including Emeli Sandé, General Fiasco, Katy B, Kids In Glass Houses, Labrinth, Little Comets, Loick Essien, Morning Parade, Rizzle Kicks, Tribes, Wombats, Wretch 32 and Young Guns.
Coca-Cola is encouraging everyone to attend an event close to them and bring friends and family along to celebrate the Future Flames who have carried the Olympic Flame through their community and participate in the magic of the Olympic Games.
Tickets for the event in London’s Hyde Park will cost £15.00 (plus booking fee) and go on sale at 9am on Thursday 29th March 2012. Tickets to Cardiff, Glasgow, Leeds and Birmingham events are free. To register for or purchase tickets, visit www.ticketmaster.co.uk.
Further details about the 61 Evening Celebrations, including which artists are performing and how to will be released ahead of the Olympic Torch Relay. Information regarding the route can be found at www.london2012.com.
James Williams, Director, Olympic Torch Relay, Coca-Cola Northwest Europe & Nordics, said: “As a Presenting Partner of the Olympic Torch Relay we have a fantastic opportunity to bring music and celebration to every corner of the UK as the Olympic Flame progresses its journey. We are taking some of the nation’s best loved musical talent on the road for an incredible 66 night tour to give young people across the country the chance to Move to the Beat and participate in the magic of London 2012. We’re encouraging everyone to join in celebrating the Future Flames who have carried the Olympic Flame through their communities by registering for tickets to their local events and the finale celebration concert in London’s Hyde Park.”
These exciting events mark the next step in Coca-Cola’s sponsorship of the London 2012 Olympic and Paralympic Games and Olympic Torch Relay, uniting its two campaigns, Move To The Beat, which fuses music and sport to bring teens closer to the Olympic Games through a unique collaboration with GRAMMY award-winning producer Mark Ronson and chart topping vocalist Katy B, and Future Flames, Coca-Cola’s Olympic Torch Relay campaign which celebrates the best of British youth by giving them the once in a lifetime chance to carry the Olympic Flame.
'Anywhere In the World' – the song created by Mark Ronson and Katy B – will be released for sale on May 13th 2012, and fuses the actual sounds of Olympic sports with music in Mark’s unique and innovative style. To produce the track, Mark travelled the globe, meeting five young athletes and recording their individual sounds of sport to provide the beats of the song. They will perform the song live at the Hyde Park event on 26th July.
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