Emeli Sande Unveils Release Date & Video For New Single 'My Kind Of Love' - Watch Now
Friday, 20 April 2012
Written by Jon Stickler
Emeli Sandé releases her new single ‘My Kind Of Love’ on 28th May. The track is the fourth single to be taken from her hugely acclaimed Number One album ‘Our Version of Events’ and follows the number 2 single ‘Next To Me’, which has now been certified Gold (400,000 sales). ‘Our Version of Events’ is the biggest selling debut album of the year with nearly half a million sales and has remained in the Top 5 since its release 8 weeks ago.
‘My Kind Of Love’ is a heartfelt track, powerfully emotive and richly melodic. With its tribal drums, echoy, ethereal vocal and “my heart beats only for you” refrain it’s the one you need when in the depths of despair.
The sentiment for the track was inspired by the patients Emeli met whilst studying medicine in Glasgow. Emeli explains: “During my time studying medicine, I found it hard to write, but one of the things that inspired me were the patients and the interaction that they had with their loved ones during their time of illness. When people arrived at the hospital, money and status became irrelevant and only health mattered, which sparked an honesty between people which was amazing to see. This interaction, declaration of support and love, was the inspiration for ‘My Kind Of Love’ and something I wanted to portray in the video the track”.
Directed by luminary director Dawn Shadforth, it’s the tale of two sisters and their evolving relationship, the youngest sister (played by Laya Lewis, Skins) having been confined to a hospital bed.
Emeli Sande has just completed her second sold out UK headline tour, she will play a number of festivals over the summer. She will also lead the celebrations at the Coca- Cola Olympic Torch Relay shows in both Glasgow and Cardiff.
May 25th - Cardiff Cooper’s Field
June 8th - Glasgow Square
June 16th – Lovebox London
July 6th – Lounge On The Farm Canterbury
July 7th – T In The Park Kinross
Aug 18th – V Festival South – Chelmsford
Aug 19th – V Festival North Stafford
Sept 7th – Bestival Isle Of Wight
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