Diet Cig have shared a video for Maid Of The Mist.
The track features on their debut album, 'Swear I'm Good At This', which was released this spring. The video, meanwhile, was directed by Emily Dubin, who said:
“My goal with the Maid of the Mist video was to take the stereotype of the “emotional girl” and lean into it as hard as possible. Often times, women who exhibit any sort of emotional reaction to anything are labelled over-sensitive and are told to essentially “get over it.” We're rarely given control, and when we do exercise control, we’re labelled as domineering or a bitch.
The idea that a group of witches set up this whole ritual and do this extravagant spell just so they can make sure to kiss the boy they want during spin the bottle is meant to be a melodramatic reflection of the way men perceive women: always extra, always emotional, always plotting.
However, I think our fondness for and practice of emotional intelligence in a general sense is one of the strongest assets that women can have; what better way to embody power, sensitivity, emotion, and connection to the universe than a bad ass group of witches?
I also need to give an enormous shout out to our Director of Photography, John Komar, who has been an inspiration to me for a while and was an absolute dream to work on this with.”
The band, who also recently put out a limited edition vinyl of their 2015 debut EP, 'Over Easy', are currently on a European tour with the Spook School, which includes UK shows in Lancaster, Manchester, Edinburgh, Glasgow, Leeds, Birmingham, where they'll play All Years Leaving festival, Cambridge, London and Brighton.
Diet Cig Upcoming Tour Dates are as follows
Sat October 14 2017 - LANCASTER Lancaster Library
Mon October 16 2017 - MANCHESTER Soup Kitchen
Tue October 17 2017 - EDINBURGH Sneaky Pete's
Wed October 18 2017 - GLASGOW Broadcast
Thu October 19 2017 - LEEDS Headrow House
Mon October 23 2017 - CAMBRIDGE Portland Arms
Tue October 24 2017 - LONDON Moth Club
Wed October 25 2017 - LONDON Moth Club
Thu October 26 2017 - BRIGHTON Hope & Ruin
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