As It Is Unveil Video For New Single The Stigma (Boys Don't Cry)
Thursday, 21 June 2018
Written by Jon Stickler
As It Is have released a video for their new track, The Stigma (Boys Don't Cry).
The track will feature on the Brighton band's forthcoming new album, 'The Great Depression', which is out on August 10 through Fearless Records. The band said:
"This song and video tackle toxic masculinity, and the long overdue need to rebel and speak out against outdated ideals that to this day continue to threaten individuality. The eponymous 'stigma' is that sense of blemish and shame so often associated with showing and expressing emotion, that causes too many to hide who they are. It is totally acceptable to show feeling; it is real and human to do so, and not something that should be arbitrarily gendered and hidden from view. In these increasingly disconnected times, where empathy is seemingly on a decline at many levels of everyday modern life, it is vital to stand up against such outdated tropes."
As It Is will support the album's release with a UK tour in November.
As It Is Upcoming Tour Dates are as follows
Sun November 25 2018 - BRISTOL Thekla
Mon November 26 2018 - EDINBURGH Liquid Room
Wed November 28 2018 - MANCHESTER O2 Ritz
Thu November 29 2018 - BIRMINGHAM O2 Institute
Sat December 01 2018 - LONDON O2 Forum Kentish Town
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