John Morter Heads Up Viral Campaign For Stephen Dale Petit's 100 Club Single
Wednesday, 24 November 2010
Written by Jon Stickler
Exactly a year to the day after launching the chart and X Factor-defying Rage Against The Machine’s Christmas No 1 campaign, The Cake’s John Morter joins the campaign to save London’s threatened 100 Club.
Universal Music distributed 333 Records today announced that Jon Morter, self-proclaimed ‘ripper of social media’, will oversee the viral campaign to chart Stephen Dale Petit’s 100 Club charity single 'Need Your Love So Bad' taken from his acclaimed 'The Crave' album.
New blues pioneer Petit is also the man behind the upcoming sold out December 1st benefit gig at the 100 Club.
The December 1st show features Petit with star guests including Ronnie Wood, Mick Taylor (and rumoured others), The Pretty Things and legendary Jazz trombonist and British Blues Boom founder, octogenarian Chris Barber.
Morter is the latest in a rapidly growing list of names who are uniting to pledge support for the club currently threatened by closure due to massive rate and rent increases. Other committed supporters include a Cabinet Minister, iconic photographer David Bailey and Britain’s greatest living pop artist Sir Peter Blake.
Chart pundits are watching for an historic chart entry as ALL proceeds from Petit’s appropriately-named single 'Need Your Love So Bad' (already garnering vital national airplay on BBC Radio 2) will go to the Club’s rescue fund.
Jon Morter regards this as an important a campaign as RATM’s and has a 100 Club Facebook Campaign Army of over 20,000 to call upon to buy the single in its first week of release. It could be the highest Blues single chart New Entry EVER.
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