MTV UK and Ireland today announce Context (formerly known as Context MC) as the winner of the MTV Brand New for 2012 Unsigned Competition.
Norwich-born Context will fill the final coveted spot on the MTV Brand New for 2012 shortlist, with public voting opening earlier today at 4pm via www.mtv.co.uk/brandnew and the overall MTV Brand New for 2012 winner announced on 1st February.
With a dubstep & hip-hop feel that's bang on the money, Context is inspired as much by the low-key Bristol sounds of Portishead and Massive Attack as London-based producers like James Blake, The Streets or Burial.
Speaking about the nomination, Context said: “Everything I’ve achieved up until now has been just me, in my bedroom, making the kind of music I wanted. To start off 2012 by winning this, is incredible. I’ve been so humbled by the overwhelming support of everyone voting for me, and to the guys at MTV. I’m so thankful.”
The judging panel were blown away by Context's abilities (everything is self-written and produced) and proactive approach to the industry. Over the past few years he's received incredible support from MTV Base and MTV's The Wrap Up as well as from BBC Radio 1, 1Xtra and SBTV. To achieve all this without any kind of team is seriously impressive!
His competition entry 'Listening To Burial’ is one of those rare tunes that makes you want to hit repeat and stay all day. Be sure to also check out previous tracks 'Off With Their Heads' (the video of which features a cameo from Ed Sheeran) and the sublime forthcoming single 'Drowning’.
It’s the first time ever that an unsigned artist has been included in the prestigious annual new music shortlist. Over 2,500 unsigned artists entered the competition upon its launch in November before a long-list of 500 were picked out for a public vote. Following this, 15,000 unique votes were placed, whittling the entries down to a shortlist of 20 artists before MTV's talent, music programming and editorial staff decided on an overall winner. The other 19 runners up, in alphabetical order, were:
Arjun / CRIM3S / Dede / Gabrielle Aplin / Delooze / The Dirty Beggars / Esco Williams / Little Eye / Lyracis / Sam McCarthy / Kobi Onyame / Page 44 / Jermaine Riley / Saint Saviour / Scru Fizzer / The Stow / Taylor Jones / Velvet Stream / Vida
More information on each of these artists, please visit www.mtv.co.uk/brandnewunsigned
With the addition of Context, the final MTV Brand New for 2012 shortlist is:
ANGEL
CHARLI XCX
CLEMENT MARFO AND THE FRONTLINE
CONOR MAYNARD
CONTEXT
DELILAH
KING CHARLES
LANA DEL REY
LIANNE LA HAVAS
MICHAEL KIWANUKA
On the 24th and 25th January, MTV is set to host two exclusive gigs showcasing nominated artists and established UK stars at London’s KOKO. On the 24th January headliners The Maccabees will play tracks from their critically acclaimed new album 'Given to the Wild'. Lana Del Rey, playing material from her hugely anticipated debut album released the same week, and the hotly tipped electro-goth pioneer Charli XCX will also perform. Then on 25th January, BBC Sound of 2012 Poll winner Michael Kiwanuka will join stunning songstress Delilah in support of this year’s BRIT Awards Critics Choice winner, Emeli Sandé.
Highlights from the live show on the 24th January will première on MTV Music on 4th February at 11.30pm, and MTV Rocks on 7th February at 9pm. Highlights from the 25th will première on MTV Music on 4th February at 11pm and MTV Hits on 18th February at 7pm.
With one of the most successful track-records for a new music poll, in the last 4 years MTV Brand New has identified international stars such as Lady Gaga, Justin Bieber and Ke$ha before their debut releases whilst also picking up top British music talent Tinie Tempah, Adele, Florence + The Machine, Ellie Goulding, Jessie J, Friendly Fires, White Lies, Wretch 32 and Labrinth at the very start of their recording careers. NOTE FROM THE EDITOR
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