Raw Power Management & Sony Music Announce Joint Venture Label 'Search And Destroy'
Tuesday, 27 March 2012
Written by Jon Stickler
Raw Power Management and Sony Music have announced details of a new joint venture label 'Search And Destroy'.
The brainchild of Raw Power CEO Craig Jennings and Sony Music UK Chairman Nick Gatfield, the label will focus primarily on breaking new UK artists at home and abroad. Raw Power Management's expertise in the rock market coupled with Sony Music's marketing, sales and distribution muscle will provide a solid platform to nurture and develop young songwriters, musicians and producers who are the lifeblood of our industry.
Label manager for Search And Destroy is Raw Power manager and ex-Sony A&R deputy Tristan Lillingston. The first two acts signed to Search And Destroy are the hotly-tipped and highly sought after Bedford based 4 piece Don Broco, and steel city's finest new metal export While She Sleeps.
Don Broco's crossover appeal has quickly spread via word of mouth amongst fans online, with their penchant for catchy melodies and big choruses being championed by BBC Radio 1's Introducing. The first single from their debut album will be out on May 20th, followed by the album on August 13th.
While She Sleeps are touted as metal's next big thing, and having just completed the Kerrang Tour, While She Sleeps are rapidly earning a reputation for ear splitting riffs and explosive live shows. Their debut album will be out late Summer 2012.
Craig Jennings says “Having grown up listening to so many great Sony artists, it’s a great privilege to be starting a joint venture with Nick Gatfield and his team that I look forward to lasting for many years to come. Some of my favourite artists and releases have been with Sony, including the Clash and Iggy and the Stooges, from whom we have borrowed the ‘Search and Destroy’ moniker from, it being the opening song on the classic ‘Raw Power’ album.
Our first signings to Search And Destroy, ‘While She Sleeps’ and ‘Don Broco’ have both made amazing albums and we look forward to building both them across all platforms, and rising to the challenges that are so prevalent in the modern music industry, whilst continuing to take care of the fundamental artist development areas that are so important to rock acts.“
Nick Gatfield adds "Craig Jennings is widely acknowledged as the industry's leading rock management and artist development expert – no one understands the artists, music and global marketing of the genre better. The creation of the Search And Destroy label is the natural extension and outlet for his knowledge and expertise and will undoubtedly be the leading rock label in the market. I'm delighted Craig has chosen Sony to partner with on the venture and I look forward to global success with him in the near future".
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