Ray BLK Shares Hard-Hitting Video For New Single Run Run
Thursday, 09 August 2018
Written by Laura Johnson
Ray BLK has shared a video for her new single, Run Run.
The track is the BBC Sound of 2017 winner's first release for Island Records and utilises the story of a character called Johnny to address issues of knife and gun crime. The vocalist admits the song is written from personal experience:
“The stories from Run Run are real life events that I have experienced. I wrote the song as a reminder to everyone listening, not to become a product of their environment. They have the choice to better themselves and rise above their struggles. Ultimately, I want my fans to know that there’s a big world out there with many opportunities and to believe in themselves.”
The track sees BLK lean into her R&B influences, while her hard-hitting lyrics and vital vocals are at times backed by handclaps and samples of a gun being cocked. "Run run for your freedom, better run run you don't wanna see the kingdom, run run if you wanna see the sun, we don't wanna lose another one," she sings on the chorus. Discussing the poignant video, in which the protagonist literally runs for his life through a housing block, she said:
“It was such an emotional experience making this video. The scenarios became so real and at some points hard to watch and listen to, there were tears on set. Tom Green was the best director for my vision, he really understood the direction and made something so powerful. I’m so proud of what we’ve made.”
Ray Blk Upcoming Tour Dates are as follows
Wed October 03 2018 - LONDON O2 Forum Kentish Town
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