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The BRIT Awards 2011 Unveil New Location and Confirm Date
Monday, 06 September 2010 Written by Jon Stickler
The BRIT Awards 2011 Unveil New Location and Confirm Date

The BRIT Awards 2011 confirmed today their move to the world’s most popular music venue, The O2 arena in London, for next year’s ceremony. The move is the first of many exciting developments to be unveiled in the run up to 2011’s extravaganza, which will take place on Tuesday 15th February.

Following this year’s successful celebration of their incredible 30 year history, BRIT Awards 2011 Chairman David Joseph has been looking at new ways to enhance the Awards whilst maintaining the show’s legendary spirit of celebration, taking it forward for both a new and existing generation of BRIT viewers.

Speaking about the move David Joseph commented, “Looking at what the BRITs stands for – the ‘must see’ spectacle and the unique performances which stretch every artist who performs – it was clear that moving to a state-of-the-art venue like The O2 was an obvious evolution.”

David Campbell, President and CEO of AEG Europe, owners and operators of The O2 added: “Since The O2 opened nearly three years ago we have wanted to host The BRIT Awards and I am absolutely thrilled that dream has become reality. We will ensure, along with the BPI, that the awards are the biggest and best yet, and are delighted to be the new home for the awards.”
 
Earlier this year the BRIT Awards 2010 saw over forty international territories around the world broadcast the show to tens of millions. It was the 30th BRIT Awards, hosted by Peter Kay, with stunning live performances from Lady GaGa, Jay-Z, Dizzee Rascal with Florence & The Machine, Lily Allen, Alicia Keys, Kasabian, Cheryl Cole, JLS and Robbie Williams.
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