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Maximo Park Post Video For What Equals Love?

Monday, 22 May 2017 Written by Laura Johnson

Maximo Park have posted a video for their new single, What Equals Love?.

The track features on their latest LP, ‘Risk To Exist’, the follow up to 2014's 'Too Much Information', which was released last month.

Discussing the video, vocalist Paul Smith said:

”We wanted the video to be an extension of the sleeve art that Deborah Bower had created for this record. Her idea was to blend her hand-painted animation with 16mm film of disembodied hands dancing to the music. Influenced by photographers like Man Ray, the images are a surreal, playful match for this exuberant, rhythmic song. A new career as a hand model awaits!"

Director Debbie Bower added:

”For the What Equals Love video a few things got me thinking about how a video might work that just used the gesture and movement of hands. Firstly all these moving arms and hands of the audience that fill my vision when I see a band like Maximo Park, and how these bits of bodies are often silhouetted against the stage lights. On the other side there is the hands of the band  -  the rhythm, communication and expression that comes through these hands - particularly through the singer. Visually I was feeling inspired by the use of hands in some of the De La Soul videos, and then also in some of the photograms by Laszlo Maholy-Nagy & Man Ray where they worked with hands and overlaying them.“

The band have a number of UK and European festival appearances inked in the diary for the coming months, including Dreamland in Margate, Hurricane, Southside, Pennfest, Truck, Y Not?, Victorious and Beyond The Tracks.

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