The track shares its title with her new album, which was released earlier this month. Speaking about it, she said:
"The word sway to me is very central to this whole project. Instead of focusing on a fixed feeling, we sway. It’s the movement and overlapping of all the different things we experience and feel. This song is a slice of that spectrum, and I think the video really taps in to the feeling I was trying to get at when I wrote it."
The video's director, Joanna Nordahl, commented:
“With Sway I wanted to portray the kind of carefree, magical summer night when everything just flows. When time moves slowly but passes quickly. You’re experiencing the flickering city with someone who knows you better than anyone, moving seamlessly between adventure and comfort, between dreams and reality. To me, skateboarding equals freedom, and I wanted to capture the essence of that in the most genuine way possible."
Later this week the Swedish pop songwriter will hit the road to support Katy Perry on her upcoming European tour, which kicks off on May 23 in Cologne. Following this she will play a headline show at the Borderline in London on June 13.
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